Most businesses want to do better for nature – they just don’t know where to start.

BoB is a framework that removes the overwhelm and replaces it with clarity, connection, and real-world impact. Start with a public commitment, choose practical steps that suit your business, and grow your impact at your own pace.

Tim Flannery

“BoB empowers you to create a legacy of sustainability and innovation - it's your chance to be a trailblazer in natures stewardship.”

A smiling middle-aged man with a beard and short hair standing on a beach during sunset.

This could be you.

BoB started small - just 10 spots. 24 businesses signed up.

From multinational corporations to sole traders, they jumped in, found their people, and got to work on projects that help nature thrive.

That was the pilot. BoB has evolved since then - the structure’s changed, but the purpose is the same: to help businesses take action, together.

Start small. Stay real. Build momentum.

1. Choose from a curated list of simple, practical actions

2. Connect with a community of nature-first businesses

3. Learn what’s coming – and get ahead of the curve

Start now – it’s free to join.

Start now – it’s free to join.

Ready to make your business work with nature, not against it?

A forest with a mix of trees, some with peeling bark, and dense green foliage at the bottom, under an overcast sky.

Here’s what’s included.

  1. A simple, tiered framework to guide your journey

  2. A curated catalogue of practical actions you can choose from at your own pace, with resources and examples to guide you

  3. A community platform for support, connection, and shared ideas

  4. Quarterly in-person events to learn, connect, and stay ahead

  5. Access to support from Odonata

  6. Add something about advocacy, ,and secondly, collaboration pods for greater impact and motivation

A look into each tier

The tiered framework is the foundation of BoB - a curated list of practical actions grouped into three levels. It starts with easy, low-cost steps and builds toward deeper, more impactful commitments. You choose what’s relevant, and move at a pace that works for your business.

Here’s how it works:

  1. Make a public commitment to nature – this is your starting point.

  2. Choose the actions that suit your business – from a growing catalogue grouped into three tiers.

  3. Work through the tiers at your own pace – and get support as you go, through events, resources, and community.

  • FOUNDATION: Start simple. Get clear. Take the first step.

    This tier helps your business understand its impact and begin with small, visible actions. It’s low-cost and low-complexity - ideal if you’re just starting out. Think policy reviews, nature-based team days, or switching to wildlife-friendly lighting. You’ll also get access to templates, resources, and the BoB logo to show your commitment.

  • ACTION: Bring biodiversity into the way your business works.

    This tier is about embedding nature into your systems and decisions. Actions here may involve some time or budget - like switching to nature-aligned suppliers, appointing a biodiversity lead, or drafting your first policy. It’s a practical next step for businesses who want to do more than just start.

  • IMPACT: Lead the way – and invest in nature’s future.

    This tier is for businesses ready to step into long-term leadership. Think funding habitat restoration, embedding biodiversity in governance, or creating new on-site habitats. You might support others in your industry, offset beyond carbon, or work directly with Odonata to deliver real, lasting impact.

Select the plan that works for you

FREE

Community

It’s free to get started.

There’s plenty you can do without spending a cent - and more support available if you want it later.

  • Tier 1 is free — you’ll get access to actions, resources and the community straight away.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

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AUD$80/month

BOB+

It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.

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  • Advanced Tiers

  • A bank of nature images by Marnie Hawson, that you can use for your marketing around biodiversity initiatives.

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  • Marnie Hawson will document your successful case studies so you can use the collateral as marketing material

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Led by Marnie Hawson, curator of the BoB framework

Marnie Hawson, a Certified B Corp, is in business to bring back nature. While she is also a photographer, her impact extends far beyond the camera. With an Honours degree in Zoology (fun fact - her topic was sexually transmitted diseases in birds) and a decade as an environmental scientist, her work sits at the intersection of image-making, advocacy and education – always with the goal of reconnecting people to nature.

BoB is supported by the Odonata Foundation – experts in threatened species recovery and nature-first innovation. When you’re ready to act, they’re the go-to for on-the-ground biodiversity projects. And in the meantime, they’re there for advice and connecting you with the right people.

Run by Marnie Hawson

Run by Marnie Hawson

Supported by the Odonata Foundation

Supported by the Odonata Foundation



Previous students say

FAQs

  • Any Australian business - big or small - that wants to take practical, supported steps to protect and restore nature. No prior sustainability experience needed.

  • Business of Biodiversity is led by Marnie Hawson, with support from the Odonata Foundation. Marnie manages the program day-to-day, while Odonata provides expert guidance on biodiversity and practical project delivery.

  • Yes - Tier 1 is completely free. You’ll get access to the core framework, community platform, starter templates, and practical actions to help you begin.

  • You’ll be invited into the BoB community and get immediate access to the Tier 1 action catalogue and community. You can begin straight away, and move at your own pace.

  • A curated list of simple actions (like reviewing policies or hosting a nature day), basic tools and templates, community access, and the BoB Tier 1 logo to show your commitment.

  • BoB+ (coming soon) will give members access to advanced tiers, expert-led learning sessions, in-person event discounts, and opportunities to collaborate with Odonata on biodiversity projects.

  • Not at all. BoB works like a choose-your-own-adventure - you only do the actions that make sense for your business. It’s flexible by design.

  • That’s up to you. Some businesses start small and stay steady. Others move through quickly. There’s no deadline or pressure - just progress.

  • No. BoB was created to be accessible for sole traders, growing teams, and national companies alike. You choose what’s realistic for where you’re at.

  • No — BoB focuses on biodiversity, which includes things like land use, ecosystems, water, and species impact. It’s a broader and more complex space than emissions alone, and this is a practical way to begin.

  • Not yet — BoB isn’t a certification or compliance program. It’s a practical starting point to help businesses take real steps for biodiversity. Who knows, though - it might grow into something more down the track. B Corp started as an idea between two friends who believed business could be done better. It all has to start somewhere.

Got questions? Not sure how it works? Get in touch.

Got questions? Not sure how it works? Get in touch.